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Is RUBA supposed to replace a Human Agent?

An important issue that needs to be addressed in customer service is the long wait times experienced by customers when calling a company. RUBA helps with this by being capable of handling routine service requests such as FAQ or bill payments.

What is natural language processing and how does it help RUBA?

Natural language processing is an artificial intelligence technique which will allow customers to interact and speak with RUBA in their own words and their own manner of speaking.

RUBA is not generic

RUBA provides personalised service so it can build dialogues with many types of customers and customer expectations. It can adjust the responses given depending on the user it is addressing or the context of the conversation.