With 6+ years of experience in Marketing Strategy and Analysis, Trade Marketing, Digital Marketing and Integrated Marketing Communications, Rafay our Marketing Manager at C Square runs the show with all things Marketing, KPI development and tracking, Building brand equity, Product Marketing & Business Analysis.
He specializes in Brand Management, Promotions, Events and Campaign Development to name a few as has been recognized in achieving key milestones for the company. He initiated the now annual occurring SamrtCX ( a joint venture with GENESYS), as well as helped launch IntellekT with Bank Alfalah. Rafay also Launched product Voicemetic (Dubai) at G-Summit and marketing through digital and B2B leads as well as has been arranging more than 10 sign off ceremonies with various banks and other financial Institute.
Rafay brings with him his experience from the Middle East as well as having relevant experience from various agencies and Media companies after completing his Bachelors and Masters in Public Relations, Advertising and Applied Communications from Karachi University and runs a one man show for his Marketing Department.