Key Touchpoints for Direct Customer Contact
Two of the most significant sources of your company’s visibility and revenue generation are websites and mobile apps. These are key touchpoints for direct customer contact because of which it is important to streamline the customer’s web experience and to maximize business opportunities and revenue potential. Companies often face challenges in creating compelling video experiences limiting how a customer can interact with your business and brand. In an effort to reduce the number of toll-free phone calls and drive down telephony costs, organizations are opting to integrate VoIP or video solutions into their sites. Delivering a low-effort customer experience with the advent of the Web Real-Time Communication (WebRTC) standard, lightweight voice and video services can now be implemented directly into web browsers to normalize both ends of a conversation. We at C Square have expertise in deploying the Genesys Video Gateway, an enterprise-class video product for WebRTC-compatible (or Flash for non-WebRTC-compatible) browsers that enables voice, video, and data transmission over the web. Contacting a company is now easy for partners, prospects, and customers, as they can quickly start a voice or video call from their desktop or mobile browsers.